Some people say that a woman must have a life Chanel products, whether it is fashion, accessories or jewelry, because Chanel represents the women’s top model. From Coco Chanel to Jacques Helleu; from the 5th perfume to Coco; from the double C logo to black and white color, in more than a century of time, Chanel created many beautiful trajectory. Chanel led the trend of women, but also the charm of women totem. In the general concept, Chanel is exclusive to women, men in Chanel seems a bit out of tune? But this idea in 2000 by J12 this legendary watch completely overturned. And this has to be attributed to the late Chanel former art director Jacques Helleu, without his keen insight and amazing talent, this classic works may not appear.
In Jacques Helleu’s creative leadership, Chanel in 1987 for the first time in the watch industry, launched Premiere watches, began to their own goals. And until the introduction of J12 watches in 2000, Chanel is considered in the watch industry caused a great topic and sensation. But at the time, there are still many people think that J12 is only “fashion” product; but today, these people have to admit J12 has become one of the classic representative of the century, and qualified to be included in the history of watches and clocks The Even, J12 also brought high-tech precision ceramics to the ranks of advanced materials.
Build high-end production base
Chanel decided to enter the field of watchmaking at the time, in fact, did not own watch factory, but commissioned by a company founded in 1947, is located in Laxia Defang Georges & Francis Chatelain watch factory on behalf of manufacturing. This watch factory has the traditional watchmaking technology, combined with high-tech production process and the most experienced manual, all tabulation steps can be completed in the eight thousand square meters of the plant, and gradually developed into the most famous table class assembly plant one. Until 1993, should be Jacques Helleu began to conceive J12 before and after, Chanel has accumulated enough knowledge of the field of watches and clocks, and decided to acquire G & F Chatelain watch factory. So we can say, G & F Chatelain watch factory is the birth of the hotbed of J12.
The pursuit of the ultimate performance of ceramic technology
If you want to carefully verify Chanel ceramic technology in the results, and experience JacquesHelleu adhere to the J12 time meter aesthetics, there is no doubt that this is only published in 2009 “J12 Intense Black”. Chanel-AP 3125 movement, and platinum material to make the whole table shows Chanel classic eternal black and white, the Chanel-AP 3125 movement, tone. On the other hand, Chanel will J12 Haute Joaillerie top jewelry table series of diamond cutting and mosaic method, fully transplanted to high-tech precision ceramics, so this table is not even a diamond, but still classified as J12 top jewelry Table series, and the price of more than 2.5 million rmb! This should be a pioneering it!
In the past J12 top jewelry table series are decorated with diamonds or precious stones watch the main, but J12 Intense Black to the body are trapezoidal cutting high-tech precision ceramic body presence, together with the same value and the top jewelry table series The In fact, J12 Intense Black’s work is nothing less than its jewels and sisters, it uses a total of 724 trapezoidal cutting high-tech precision ceramics, each high-tech precision ceramics have 17 sections, a total of 350 hours to cut And 200 hours mosaic, this work and the top jewelry table exactly the same, no wonder the price is not cheap.
And professional watchmaking work together
For the use of self-employed this file, Chanel has a rather avant-garde and unique pragmatic ideas. Chanel that homemade movement is not a difficult thing, Switzerland has a lot of brand design can even create a unique movement of the independent movement of the factory. But to create a useful movement is one thing, to create a line of brand-level polishing and high stability, high degree of precision of the top movement, is another matter. So Chanel in 2008 selected with the famous Swiss watch the top watch brand Audemars Piguet cooperation, by Audemars Piguet self-winding self-winding movement Caliber 3120 as the basis for Chanel to create a dedicated Caliber 3125 automatic winding machine core. Although such a heterogeneous cooperation in the boutique industry is not uncommon, but so openly declared, in the Swiss table altar is also a head.
Assembly Caliber 3125 automatic movement of the “J12 Caliber 3125 watch” is set Chanel and Audemars Piguet two major brands of culmination. Case part of the continuation of the J12 series of high-tech ceramic material, the bezel and bottom cover part also used with the 18K gold material to echo the current popular multi-material composite concept. In addition to the movement with a 3120 movement has been on the cross-type table bridge, weight balance wheel, ceramic ball bearings and other characteristics, but also with a special J12 precision ceramic automatic plate bracket and rhodium-plated 22K gold with heavy thallium Wait. Because Audemars Piguet is not currently, probably will not provide 3120 series movement to other brands to use, so that Caliber 3125 is Chanel’s exclusive movement is not an exaggeration. And therefore J12 Caliber 3125 watch once published, in addition to creating a topic in the fashion industry, in the professional players have also been highly appraised, Chanel and Audemars Piguet strategic alliance, the future may become a lot of fashion brands into the professional table of the model One might also.